Malone Powered by CRST is a trucking staffing agency focused on placing jobs for owner operators, lease purchase and small fleet trucks.

Upon partnering with AMG Driver Recruitment, Malone saw the need to increase the number of driver hires per month across the eastern half of the U.S., with focus on Midwest and Southeast. The company had historically relied on websites to produce indirect leads, which lead to quantity over quality hires.

The AMG Driver Recruitment team presented a strategy that showed the client that direct leads would be more effective while still satisfying the need for quantity of leads.

Key Campaign Objectives

DECREASE COST PER HIRE WHILE INCREASING HIRES

  • Decrease cost per hire
  • Increase hire numbers per month
  • Increase call volume for potential applicants
  • Expand brand awareness to key stakeholders

Attentiveness, quick turnaround and superior technology base is why Malone chose Advance Recruitment…it is why Malone will continue it’s relationship with Advance in today’s competitive world.

Chris Gonzalez, Malone Powered by CRST

Results

5%

MORE HIRES THAN OTHER VENDORS USED

57%

INCREASE IN CALLS

30%

DECREASE IN COST PER ACQUISITION

If you’d like to learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts, please contact us today.

Published On: April 25, 2019

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