Brain Awareness Week: Fuel your Healthcare Marketing Strategy

Throughout the year, there are countless health observances that raise awareness for a variety of conditions (both big and small) and also remind consumers to be proactive and stay on top of their health. These days or months are often celebrated by hospitals, healthcare nonprofits, patients, media, and social influencers.

As March 15-21 is declared Brain Awareness Week, a global campaign to foster public enthusiasm and support for brain science, we recommend healthcare marketers put together a promotional campaign for this in order to stay timely and engaged with current and prospective patients.

How to do that? We have a few ideas:

1. Content Marketing – whether it be a blog post, infographic, webinar or eBook, utilizing content marketing will help to showcase your expertise.
2. Social Media – social is obviously a great way to stay in touch with your audience, and as paid social allows for targeting options, you can tailor your message accordingly.
3. Email – one of the most direct forms of marketing, you can personalize email messages to let your audience know you are speaking directly to them.

Of course you can combine these tactics and use them as you see fit. The most important thing is to consider how your audience consumes content, and when they consume it so you can be in the right time and place for optimal connection.

March is observed for more than just Brain Awareness. Here’s a full breakdown of health awareness causes during the month:

• Bleeding Disorders Awareness Month
• Multiple Sclerosis Education and Awareness Month
• Multiple Myeloma Awareness Month 
• National Colorectal Cancer Awareness Month
• National Developmental Disabilities Awareness Month
• National Endometriosis Awareness Month
• National Kidney Month 
• National Nutrition Month
• National Traumatic Brain Injury Awareness Month
• Save Your Vision Month
• Trisomy Awareness Month
• Workplace Eye Wellness Month

And here are some blog topics you could share all month long:

• 8 Signs You Could Have Endometriosis
• 6 Great Exercises That Make Living with MS Easier
• 8 Surprising Facts About Multiple Myeloma
• What to Do for a Bladder Infection

Like what you see? Want to know more? Contact us today to discuss your healthcare marketing goals.