E-commerce and digital marketing set small businesses apart

In the age of online retail giants like Amazon and Wayfair, it can be difficult to set your business apart. Online shopping is on the rise (51% of Americans prefer shopping online!), making e-commerce and digital marketing more vital than ever.

E-commerce is averaging 23% growth year over year, yet 46% of small businesses in America don’t even have a website. One of the first steps small businesses must take to remain relevant and competitive is to create an online presence.

Luckily for business owners, creating a website is easier than ever. Various platforms available online help make the process headache-free. Some of these include Magento, Squarespace, and Shopify.

Once an online presence is established, the question of digital marketing arises. A digital marketing strategy is an absolute necessity, providing invaluable benefits to small businesses.

Here are some of the ways digital marketing can help your small business:

Want to learn more about marketing opportunities for your small business? Check out some of the offerings we currently have here and let’s customize something for you.

If you’d like to learn more about how we can help you adapt to the evolving recruitment landscape and ramp up your efforts, please contact us today.

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