Measuring the Immeasurable: Brand Awareness
Brand awareness is messy. Data is messy. But, it’s still important to measure because it matters.
eBook: Building Your Company Brand
What is your brand? Your company projects an impression to [...]
A First-Hand Account of the College Decision Making Process
Choosing a college can be an intimidating process, with many factors and motivators. The key to successful marketing for your school is understanding how prospective students will make their final decision.