Power Design Inc. is one of the nation’s leading design-build contractors, specializing in electrical, mechanical, plumbing, and systems technologies. Headquartered in St. Petersburg, Florida, the company operates in more than 30 states and employs over 3,000 team members nationwide. Known for its commitment to innovation, safety, and employee development, Power Design is consistently recognized as a top workplace in the construction industry.

Power Design Inc. needed to significantly increase the number of qualified applicants for on-site construction roles in the Phoenix, AZ market—a region where skilled labor is in high demand and competition for talent is fierce. Their recruiting team was struggling to keep up with open requisitions, and traditional tactics weren’t producing results fast enough.

Advance Recruitment launched a multi-tactic digital campaign targeting skilled construction workers in Phoenix using SEM, Meta Ads, Email Targeting, and Geofencing. After seeing strong early results in Arizona, Power Design expanded the campaign to support recruiting in Tampa, FL and, most recently, the College Station/Houston, TX region.

We focused on meeting candidates where they are both digitally and physically. From geofencing active job sites to targeted Meta ads in specific DMAs, we delivered messaging to workers ready to make a move. Combined with real-time performance optimization, the campaign maximized every dollar to deliver results that matter: more candidates and faster hires.

Encouraged by the success in Phoenix and Tampa, Power Design is expanding efforts to new markets. An email-targeting campaign is now underway in Texas, continuing to build a strong national recruiting pipeline.