Key Campaign Objectives

  • Utilize display advertising to increase top of mind awareness of Department of Labor job board and career centers
  • Engage with the public through video assets to demonstrate resources and shift public perspective of career centers
  • Increase awareness of the Department of Labor’s unemployment claims assistance for employees and employers

In partnership with the Alabama Department of Labor, we have spread awareness of resources available to job seekers and employers throughout Alabama and worked to educate the public of career center resources.

alabama dept of labor ad example on phone
alabama dept of labor ad example on phone

Results

Alabama Department of Labor’s message has been seen over 18 million times, driving over 99,000 people to the website since January 2021

18M+

impressions delivered

99k+

Clicks to website

1.4M+

video completions

500k+

social engagements

If you’d like to learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts, please contact us today.

Published On: 04/24/2024

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