AMG’s It’s a Southern Thing Garners National Attention

It’s a Southern Thing is doing great things, and people are noticing!

Here are a few recent media hits from national trade publications:

LICENSING TODAY WORLDWIDE/LTW MEDIA: “Newly available in Target stores this week and coming soon to, Just Like Mama Used to Say is a hilarious, phrase-making card game for the entire family, which allows three or more players to build the most entertaining Southern sayings, appealing to that Southern style in each of us! Players can mix and match 100 action cards with 400 phrase maker cards to create thousands of side-splitting combinations. Y’all will play again and again ‘til you’re worn slap out – or the cows come home (whichever comes first).”

ANB MEDIA/TOYS + FAMILY ENTERTAINMENT: “It’s a Southern Thing, a popular media channel and lifestyle brand that celebrates the uniquely authentic Southern experience, is expanding its product lines due to continuing, rapid growth in consumer demand not only in the South, but across the U.S. It’s a Southern Thing is a division of Red Clay Media, part of Advance, one of America’s largest media companies, which owns and operates Conde NastVanity FairArchitectural Digest and GQ, among others.”

TOYS ‘N PLAYTHINGS: “Also new is a Southern take on popular children’s ABC books, It’s a Southern Thing: Y is for Y’all. Written for It’s a Southern Thing by award-winning, Alabama journalist Kelly Kazek, the picture book features brightly coloured paintings of a diverse group of children by talented illustrator Michelle Hazelwood Hyde, accompanied by words and poems from Southern culture, not found in most picture books, such as “bless your heart,” “grits,” “fixin’ to” and “veranda.” The book, the first in a planned series, is now available at and will be rolling out in major book retailers this fall.”

To learn more about It’s a Southern Thing, you can visit AMG’s Red Clay Media. Red Clay Media is a team of southern storytellers — filmmakers, writers and social media experts  — based in Birmingham, Alabama. They believe the South has some of the greatest people and places anywhere, and want to share that good with the world.  Through their brands  It’s a Southern ThingThis is Alabama and People of Alabama they entertain, inform, share the messages of their partners —and help build communities.

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