Types of Video Marketing

Whether it’s brand awareness or converting leads to actual revenue, video marketing can help achieve your business goals in several different ways. There’s no single video solution for everyone.

Here are some examples to consider:

1. Explainer Videos

These videos far out-pull blog posts or traditional webpages in terms of user-engagement. The inclusion of a video on a landing page can increase conversion by 80%.

A good explainer video frees up your sales team to work on closing high-quality prospects rather than repeating the same pitch over and over again to potential clients. According to a recent study conducted by WyzOwl, 74% of users who watched an explainer video to learn more about a product or service subsequently bought it.

2. Converting Videos

When polled, 90% of online shoppers said they found videos helpful in making decisions. This figure supports the facilitation of higher conversion rates. WyzOwl’s survey also concluded that 74% of consumers say they have been convinced to buy a product or service by watching a video. Among those businesses surveyed, 81% saw an increase in sales and 53% said support calls were reduced.

3. Webinars

Webinars are audio or video-based events that are streamed on a specific day and time. This type of video is good for longer-form explanation/education. With the average webinar being around 30 minutes long, there’s more time to thoroughly lay out various tidbits of information.

4. Culture Videos

These kind of videos showcase – you guessed it – a brand’s company culture. They can include slice-of-life employee videos, game days in the office, pranks, birthday parties and everything in-between. Whatever helps your brand stand out among others should be included in a culture video. Here’s an example.

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