Our Candidate Marketing Strategy
Unlocking Talent Acquisition with the Passive-to-Active Approach
The U.S. labor market remains ultra-competitive. Businesses are struggling to attract the right candidates with outdated recruitment strategies. This new normal requires an innovative approach – and Advance Recruitment’s Candidate Marketing Strategy is a proven method to attract the country’s most in-demand workers.
It’s time to move away from traditional job boards and lackluster career fairs. To win the War for Talent, companies must target passive candidates. These workers aren’t actively looking for work. But they have the experience and technical expertise businesses need to thrive—and you can recruit them with the right strategy.
Advance Recruitment Helps Businesses with our Unique Passive to Active Approach.
1. Not Looking
Aware but not looking.
2. curiosity
Exploring the possibilities.
3. considering
Digging deeper.
4. tell me more
Reaching out for advice.
5. Ok, i’m in.
Formally applying.
6. Hired!
I’m a brand evangelist.
Check out our Transforming Recruitment whitepaper to see Advance Recruitment’s detailed candidate marketing strategy and learn how we implement the Passive to Active approach.
Targeting Passive Candidates with Personalized Media Channels
Developing a passive recruitment strategy is the key to attracting the right candidates in a competitive hiring market. At Advance Recruitment,that starts with personalized media outreach.
We help companies attract Baby Boomer and Gen X candidates using their preferred media channels. These include display advertisements, email marketing, conferences and events, and sponsored articles. We also reach the nation’s best Millennial and Gen Z candidates through innovative marketing campaigns on LinkedIn, social media, streaming services, and digital content marketing.
