Webinar: Using Digital Data & Pinpointing Your Best Customers

The digital world is crowded. Consider the facts.

1. In the U.S. alone, there were nearly 277.5 million Internet users as of March 2014.
   That’s 87% of the U.S. population.
2. By the end of 2014, there were three billion Internet users across the world.
3. Our attention span is 8.25 seconds. A goldfish’s attention span is 9 seconds.
4. A person receives anywhere from 3,000 to 5,000 marketing messages a day.

What does this all mean? Besides the fact that a goldfish’s attention span is a bit longer than ours, it means that as marketers, we have our work cut out for us. Consumers have thousands of messages put in front of them every day, how can you make sure that your message is getting to the right person and that they’ll pay attention?

The old saying of working smarter, not harder, has never been truer. Smart marketers need to be able to pinpoint consumer behavior, interests and preferences with everything they do; this is the key to getting the right message in front of the right person, at the right time.

A person receives anywhere from 3,000 to 5,000 marketing messages a day.

So, how do you know if you’re reaching the right audience…the audience that cares about your product, service or organization? Some businesses that believe they know what they offer very well often rely on their “gut-feeling” of what their customers may want or need. In fact, less than 10% of marketers are using their data in a systematic way to understand who their audiences are, and nearly 50% of marketers think data is their company’s most underutilized asset.

If you’re not exactly sure who you are reaching, or who you should be reaching, then your precious marketing dollars are a risk. They are likely not being put towards getting the right message to the right person at the right time. And who can afford to watch dollars go down the drain?

We aim the campaigns of your business
to the right people at the right time with the right message.

Data driven marketing allows you to cut through the clutter and translate online consumer behavior into actionable intelligence, giving you the power to figure out exactly who your customer is. Therefore saving you time, but most importantly money.

Data helps you determine who your audience is, what message is important to them, and when they want or need to see it.

Interested in how to pinpoint your best customers and make the most out of your marketing dollars? Alabama Media Group is putting on a free informational webinar May 19th at 2 p.m. CDT and will talk about how data drives effective audience targeting.

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