CLIENT:

CLEAN HARBORS NATIONAL TRANSPORTATION

INCREASE BRAND VISIBILITY TO CDL-A DRIVERS, INCREASE LEAD APPS AND FULL APPS FOR DRIVING POSITIONS, AND BUILD A WEBSITE THAT IS SPECIFIC TO NATIONAL TRANS DRIVING POSITIONS

Clean Harbors is North America’s leading provider for environmental and industrial services. Historically, Clean Harbors has seen success through job boards, but in the Summer of 2021, they knew they needed to develop a full digital strategy to recruit CDL-A Owner Operators and Company Drivers for Tanker and Dry Van routes in critical markets throughout the USA. Advance Recruitment partnered with Clean Harbors to build a strategic digital marketing plan to grow the National Transportation division’s candidate pool.

RESULTS

INCREASED BRAND VISIBILITY BY DRIVING OVER 79K USERS AND OVER 118K PAGEVIEWS TO THE SITE OVER A 9-MONTH PERIOD

AMG SOURCES DROVE OVER 4K LEAD APPS AND CALLS

3RD PARTY SOURCES DROVE OVER 15K LEADS

REDUCED OPEN JOB REQUISITION COUNT BY 66% FROM THE ORIGINAL VOLUME

46% OF HIRES RESULTED FROM PAID MEDIA OVER A 9-MONTH PERIOD

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