Clean Harbors is North America’s leading provider for environmental and industrial services. Historically, Clean Harbors has seen success through job boards, but in the Summer of 2021, they knew they needed to develop a full digital strategy to recruit CDL-A Owner Operators and Company Drivers for Tanker and Dry Van routes in critical markets throughout the USA. Advance Recruitment partnered with Clean Harbors to build a strategic digital marketing plan to grow the National Transportation division’s candidate pool.
Key Campaign Objectives
In partnership with the Alabama Department of Labor, we have spread awareness of resources available to job seekers and employers throughout Alabama and worked to educate the public of career center resources.
Results
INCREASED BRAND VISIBILITY BY DRIVING OVER 79K USERS AND OVER 118K PAGEVIEWS TO THE SITE OVER A 9-MONTH PERIOD
AMG SOURCES DROVE
OVER 4K
LEAD APPS AND CALLS
3RD PARTY SOURCES DROVE
OVER 15K
LEADS
REDUCED OPEN JOB REQUISITION COUNT
BY 66%
FROM THE ORIGINAL VOLUME
46%
OF HIRES RESULTED FROM PAID MEDIA OVER A 9-MONTH PERIOD
If you’d like to learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts, please contact us today.
Who We Work With.
